Perks, Lisa Glebatis. “The Evil Albino: Cinematic Othering and Scapegoating of Extreme Whites.” Uncovering Hidden Rhetorics: Social Issues in Disguise. Ed. Barry Brummett. Sage: Los Angeles. 2008.
“Obviously, the trend of evil signification may cultivate discrimination toward albinos, but the consistent correlation of skin color with morality may have more severe consequences for collective society” (72).=E
So, if we look at the fact that we have “evilized” blacks throughout history and add to that the consistent barrage of advertisements about wretchedly poor and uncared for children put on by the not-for profit orgs which raise money that way, then we have a multi-faceted social problem. Not only do we see these black children as desperately needing help, we see them as abandonded by careless parents, living in a country which produces people who are uncaring, and in a place where people cannot figure out the simplest manner of carring for self and for family.
“Barry Brummett’s method of homological criticism is a fruitful tool. This critical method looks past surface features to uncover underlying formal persuasive appeals among disparate texts and experiences” (73).
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