Brummett, Barry Uncovering Hidden Rhetorics

Brummett, Barry ed. “Introduction” Uncovering Hidden Rhetorics: Social Issues in Disguise.
Sage: Los Angeles. 2008
“That is to say, a text or message may seem to be about one thing on the surface, but it is also about another thing, if we know how to unlock the text” (1). =E

He actually uses the phrase “sneaky rhetoric” in this book. It is so much like what I’m wanting to talk about it scares me, but then it’s not alike at all.
“Because it is important to know what we are doing if we engage social issues in talk, films,popular music, television, and so forth, understanding how social issues may be disguised in discourse is an important goal” (4).=E
I don’t think the arts are the only places in which we should look for such things. Television commercials, as opposed to shows, editorials, novels, etc. should also be included.
“Another way to look for metaphor is by searching for what we might call compression. Even language or images that are not surprising may, upon reflection, have many complex and even contradictory meanings packed within them, so many that some are bound to be in disguise when we use such terms and images in everyday life” (6).=M
So by using images in the “guilt” advertisements we are creating metaphors. Danphurians appear like this. Their children are hungry, dirty, and have no one to care for them. Things like this are metaphorical, and pack multiple image messages into a small space.
“Homological analysis and formal analysis really lie on a continuum; you reach homological analysis as you branch out and consider more and more different kinds of texts and experiences as ordered by the same underlying form” (10). =M
Both Burke and Aristotle refer to form frequently, however; I did not see the term pattern too often. I don’t know if I overlooked it, but it appears to be a good rhetorical strategy, as is repetition.