Althusser, Louis. Ideology and Ideological State Apparatuses

Althusser, Louis. “Ideology and the Ideological State Apparatuses”. The Norton Anthology of Theory and
Criticism. Norton & Company: New York. (2001).
“I shall then suggest that ideology ‘acts’ or ‘functions’ in such a way that it ‘recruits’ subjects among the individuals (it recruits them all), or ‘transforms the individuals into subjects (it transforms them all) by that very precise operation which I have called interpellation or hailing, and which can be imagined along the lines of the most commonplace everyday police (or other) hailing: ‘Hey you there!’” (1504).
An ideology “speaks” to certain individuals within its particular circle. The ideology we now recognize as “Repulican” or “Democrat” would not have been spoken to a woman of the 1700’s. Although it may have ‘spoken’ to a few, for the most part that kind of political ideology would not have been picked up by women. However; the ideology of being a woman, of being a lady, spoke to women strongly, and thereby conduct books used interpellation (according to Althusser) to draw them into the ideology or the rhetoric which they were handing out.
Drawing on Burke’s theory of identity, if we identify ourselves as subjects (even without knowing we are doing so) then ideology “recruits” us. This recruitment could be even stronger through Burke’s theory of consubstantiality. He states, ‘a way of life is an acting together; and in acting together men have common sensations, concepts, images, ideas attitudes that make them consubstantial.” (21) Rhetoric of Motives.
We are subjects through ideologies—ideologies also contribute to consubstantiality. Does consubstantiality create interpellation? If we recognize one another in order to hail the other fellow then we have a commonality—that hailing is interpellation and that hailing creates the consubstantiality or at least solidifies it.